Message from Chairman of the Board of Directors

Capturing growth in the new era with digital life services
Digital technologies are emerging at a rapid pace and have changed the way the world works. In the past decade, we have witnessed a wide range of new business models, which empowered by technology advancement to serve more sophisticated consumer and business needs e.g. Sharing economy, Over-The-Top (OTT) and Cloud platforms. Digital platforms together with internet connectivity empower people lives in every aspect while traditional voice communication would no longer fulfill a new wave of consumer demands. In light of these trends, telecom operators are facing with ongoing market disruption and structural change. On the flip side, we believe this is a compelling opportunity for the company to create added value by providing comprehensive digital life services, while optimizing the digital transformation to enhance company-wide efficiency and competiveness in this fast changing environment to capture the growth in digital age.

Gearing toward digital transformation
We are gearing toward digital transformation with an aim to leverage new technologies to enrich customer’s digital experience, to improve operational efficiencies, and to enhance revenue generation. In 2017, we set a foot in the digital transformation in key areas including network, services, people and culture. We launched trial technology to be ready for the 5G network. We introduced new convergence lifestyle packages. We deployed new online self-service platform to our customers. During the year, Bt100mn budget was allocated to drive digital culture and learning platform for our staffs. Looking ahead, our telecommunication infrastructure will need to be agile and cost effective by enabling process and infrastructure with cloud-base and automation. Our people will need to learn new relevant skills and digital tools and effectively build-in digitization through customer journey.

Creating substantial positive impact to the nation
It is clear that digital solutions are one of the biggest drivers to the nation’s prosperity. As we look to 2018 and beyond, with the “Digital for Thais” concept in mind, we are determined to drive the sustainable economic development for the country, leveraging our specialization, infrastructure on top with digital advancement. Currently, we witnessed an unequal distribution of academic and healthcare resources within the country. Similarly, people in agricultural sector remain limited access to fair marketplaces and tools to enhance their profitability and capability. Working alongside our local and international partners in different fields ranging from startup, content providers, to equipment manufacturers, we are keen to bridge this digital divide. It is our aim to gear the company’s actions toward improving standard of living and help creating positive impact to the country.

Mr. Kan Trakulhoon
Chairman of the Board of Director