First Time Ever! AIS PLAY Secures Exclusive Rights to Broadcast The 74th Miss Universe 2025 in Thailand, Launches PLAY PASS Package for Full Pageant Coverage — Only 49 Baht
AIS PLAY Sets a New Milestone in Thailand’s Digital Entertainment Scene Reaffirming its leadership in technology and premium digital content, AIS PLAY has officially secured the exclusive broadcasting rights for the 74th Miss Universe 2025 competition — making it the only platform in Thailand where fans can watch the world’s most prestigious beauty pageant live. This marks a historic year as Thailand hosts Miss Universe 2025, giving Thai audiences the chance to witness every captivating moment and cheer for the next “Miss Universe” through an elevated viewing experience on AIS PLAY. To celebrate this special occasion, AIS PLAY introduces the unbeatable “PLAY PASS” package — just 49 Baht (Exclude VAT) for 30 days of access, allowing fans to enjoy all three major segments of the competition:
- The National Costume Show – A dazzling showcase of national costumes on Wednesday, November 19, 2025, from 1:00 PM – 2:00 PM.
- The Preliminary Competition – Featuring evening gown and swimsuit segments on Wednesday, November 19, 2025, from 7:00 PM – 9:00 PM.
- The Grand Finale – The ultimate crowning moment on Friday, November 21, 2025, from 8:00 AM – 11:00 AM.
Additionally, subscribers of the “PLAY PASS” package will have the exclusive opportunity to join a special contest activity organized by AIS for a chance to win tickets to attend each round of the competition. Participants can join by answering questions in the activity post on the AIS Facebook Page from November 5–10, 2025, only. More details can be found in the activity post on the AIS Facebook Page.
Moreover, there will be a special exclusive Meet & Greet event, giving fans the chance to meet and get up close with the real Miss Universe 2025, on Monday, November 24, 2025, at AIS SIAM. Participants can join by answering questions in the activity post on the AIS Facebook Page from November 11–16, 2025 only. More details can be found in the activity post on the AIS Facebook Page.
Rungtip Jarusiripipat Head of Entertainment Department at AIS, said: “AIS is truly proud to have been granted the official and exclusive rights to broadcast the 74th Miss Universe 2025 competition — a global event that Thai audiences have long awaited. This milestone reflects AIS’s commitment to elevating Thailand’s content industry to international standards, powered by the capabilities of our intelligent AIS 5G network and the AIS PLAY entertainment platform. Together, they deliver a world-class viewing experience to Thais anytime, anywhere, and on any device. Moreover, AIS aims to let Thai pageant fans become part of this inspiring global stage that celebrates beauty, confidence, and the empowerment of women from around the world. We invite everyone to enjoy every thrilling moment — from the National Costume Show, Preliminary Round, to the Grand Finale — and cheer together for Thailand’s long-awaited third crown, all through the exclusive, premium experience available only on AIS PLAY, the one-stop app for world-class entertainment.”
AIS Postpaid, Prepaid and AIS 3BB FIbre3 customers can now subscribe to the “PLAY PASS” package for only 49 Baht (Exclude VAT) to enjoy 30 days of full access to every stage of the Miss Universe 2025 competition — anytime, anywhere, via the AIS PLAY app or www.aisplay.ais.co.th. Experience smooth, uninterrupted streaming — exclusively on AIS PLAY! AIS Mobile customers can simply press *678*74# for more information https://www.ais.th/consumers/entertainment/ais-play/play-pass
Moreover, AIS PLAY customers with packages including PLAY FAMILY, PLAY ASIAN, PLAY PREMIUM, PLAY PREMIUM PLUS, PLAY ULTIMATE, PLAY INTER, PLAY S, M, L, XL, PLAY Lite, Lite Plus, Standard, Magnum, PLAY PREMIER, and PLAY SPORTS will also be able to enjoy this exclusive content.
